Every great visionary understands the importance of saying “No!”. Steve Jobs famously said “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are.” While this is a lovely quote, it can be difficult to live by in practice. Feature creep is real my friends.

If you hear yourself or anyone else on your team saying any of the following lines, take a step back and think twice:

1) “It won’t take long to build”

This is awful logic. Features should always be…


While prioritization is important for every job, Product Managers need to be ruthless at prioritization to a whole other level. As a PM, it’s up to you to decide which features should be built, which features require more research and which features should be abandoned altogether. This is an onerous process made even more difficult by conflicting opinions collected from customers, engineers, data analysts and the executive team. Luckily there are great prioritization frameworks available that help you to sort through the noise and decide what to work on. …


Read great books. That’s what all successful people seem to say.

In the spirit of these successful people, I decided to compile a list of 6 books that every user researcher must-read.

Compiling this list all by myself would be super bias so instead, I read a few listicles from user researchers and found which books they most frequently mentioned, it’s a data-driven approach, like a mini-survey. It was super convenient also!

The results are in, here are the top 6 must-read books according to user researchers…

Don’t Make Me Think, Revisited by Steve Krug

This book appears everywhere. Originally published in 2000, the book was revised in…


Every team dreams of finding a burning problem, building a product and launching a platform that goes on to change the world. There’s no greater feeling than watching your idea turn into reality and impact the lives of countless people. The reality is that 75% of new businesses fail and 80% of product features are rarely or never used. The number one reason for these failures? Lack of demand.

You might think that entrepreneurs, user researchers and design thinkers solved this problem a long time ago. Most companies have adopted a methodical customer discovery process as the first step in…


In September 2019, Uber shocked employees by announcing they would lay off almost half of their user researchers globally.

A spokesperson from Uber told TechCrunch, “Our hope with these changes is to reset and improve how we work day to day — ruthlessly prioritizing, and always holding ourselves accountable to a high bar of performance.” Those laid off were informed the company intended to rely on rapid A/B testing to make decisions, rather than on traditional user research.

Elsa Ho, one of the user researchers laid off during this period, wrote a thoughtful reflection about her experience. …


Are you the only UX researcher at your company?
Are you trying to avoid burn out?
Do you want to level up your research?

You’re in the right place.

So how can you go beyond surviving as a sole UX researcher and begin to thrive?

The first thing you need to know is that working as a sole UX researcher is not the same as working in a research team.

As the first UX research hire, you find yourself in an unusual position. …


This is not just another trends list that’s going to tell you about the move to remote research in 2021.

UX research itself is a massive trend — searches have grown 7300% in the last 10 years — but most blog posts fail to scratch beyond the surface when it comes to the ways that research itself is evolving. As the UX field continues to grow exponentially, the industry is segmenting into emerging specialisms and new areas of interest. In this post, we’re going to explore 7 of these ‘not so obvious’ trends catalysing change in the industry of UX research in 2021.


This blog post originally appeared on the OpinionX blog

Product-Led Growth is an alternative go-to-market strategy that uses your product to acquire, activate and retain customers.

The difference between product-led companies compared with sales-led companies is that they use their product to do the heavy lifting. Instead of paying expensive salespeople to convince executives to sign large contracts, these companies impress the pants off the end user with a free version of the product. The end user then kicks off bottom-up growth by spreading the product within their organisation and creating an internal request for the paid version.

Let’s explore further how these companies put their product at the…


Advertising is everywhere. We hear it on podcasts, we see it on YouTube videos, it appears at the top of our Google search results and in the middle of our social media feeds. It has become so common that we barely even stop to take notice.

Startups spend almost 50% of their funding on Facebook and Google ads, all in pursuit of one thing — customer acquisition.

In many industries this amount of advertising makes sense. It’s the best way to get in front of potential customers. But for many SaaS companies, there’s something better. It’s better for you and


This case study originally appeared on the OpinionX blog.

To understand how people feel about the international startup ecosystem, OpinionX launched a dynamic survey which asked participants about what they would like to see change in 2021 and beyond. 150 participants from the United States and Europe took part in the survey and voted nearly 1,000 times on each other’s opinions. Here are some of the highlights…

Anti-Trust

Participants made it loud and clear that they viewed ‘big tech’ as having a monopoly in the marketplace and would like to see anti-trust organisations dismantle these centres of power. This opinion ranked…

Éamon Cullen

Building next generation research tools at OpinionX

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